Samantha Chun is a Korean American graphic designer based in New York City, originally from Southern California. She studied at Parsons School of Design, recieving a BFA in Communication Design and currently works at Loftie. Besides her primary focus in graphic design, Samantha also likes to dabble in fine arts and silkscreen.
Deontic is a skincare and homeware brand focused on promoting sustainable practices as my project.
Instead of having one universal logo, Deontic has multiple versions of its “blob” and each blob is unique to each product and packaging. Deontic uses Avenir Next as its typeface for its clean edges and overall friendly demeanor. You’ll see that the color palette uses neutral tones to play on Deontic’s earthy focus.