Samantha Chun is a Korean American graphic designer based in New York City, originally from Southern California. She studied at Parsons School of Design, recieving a BFA in Communication Design and currently works at Loftie. Besides her primary focus in graphic design, Samantha also likes to dabble in fine arts and silkscreen.
Do you know what your favorite foods and drinks are made of or how they are made?
Most people don’t as there is not a lot of easily digestible and ready information on where our food comes from. This thesis aims to provide ready resources to promote transparency by collecting and condensing information from research, articles, and real products on some of the worst provisions: sodas and cereals. These resources consist of two books that fall under one series called Frank; which consists of 2 publications called Spiked and Processed. Spiked sheds light into the soda pop industry, discussing real ingredients and sharing articles on marketing tactics while also providing real examples of available products. Processed serves as a resource for the breakfast cereal industry by providing a collection of articles that explain the processing aspect of the products and the marketing tactics. Frank’s main objective is not to force people into healthier eating habits (as we know, access to healthier alternatives is a luxury and another conversation), but to promote education and awareness as well as encourage companies to be more transparent with their products. Sparking a conversation is the first step to bigger change in the food industry.