Samantha Chun
Samantha Chun is a Korean American graphic designer based in New York City, originally from Southern California.
She studied at Parsons School of Design, recieving a BFA in Communication Design and currently works as the Design Director at Loftie.
Loftie / Product Design
Loftie App Redesign
Loftie has grown and progressed past its app with new devices, features, and a larger audience. How can we upgrade what we currently have to fit everything that’s new as well as allow for future growth and change?
Pain points:
Goals:
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Pain points:
- No clear homepage
- Too tech-bro-ish and cold
- Lack of organization and strategy
Goals:
- Consolidate and organize features and pages, creating a designated homepage and smarter navigation
- Bring back in the Loftie brand coziness
- Introduce new features that solidifies the app as its own product
- Standardization of components and layout
![](https://freight.cargo.site/t/original/i/7626139757ca2f4039e38e4ca13e8094370d44c920b947e799423d8725580f27/Portfoliio2.jpg)
![](https://freight.cargo.site/t/original/i/310575b6413b0a7a9ea3de318bacc2c4c6f4ec6698b64ecf6193ceffe36e68de/Portfoliio3.jpg)
![](https://freight.cargo.site/t/original/i/5d442dd5277874ac98611c36d65aea0fcd0a8468c39195a881ab7117ce875be4/Portfoliio4.jpg)
![](https://freight.cargo.site/t/original/i/6e9e2a24b4ce42d5bea826462686e79fc0a75cbe29693e843218f10b5fc77cd6/Portfoliio5.jpg)
![](https://freight.cargo.site/t/original/i/f50dd0fa405927c2acb243ce2410f32688a9030c4e497c794e491f81e4730035/Portfoliio6.jpg)
![](https://freight.cargo.site/t/original/i/bd56fb0f8e7394347fb6c1f4d4dc745e97749948842786c6e6a91084900defdb/Portfoliio7.jpg)
![](https://freight.cargo.site/t/original/i/7c8f88c8018a6327a31a078551df903123dd0a86979790ae94d67fee3cd15a7e/Portfoliio-8redo.jpg)