Samantha Chun
Samantha Chun is a Korean American graphic designer based in New York City, originally from Southern California.
She studied at Parsons School of Design, recieving a BFA in Communication Design and currently works as the Design Director at Loftie.
Loftie / Product Design
Loftie App Redesign
Loftie has grown and progressed past its app with new devices, features, and a larger audience. How can we upgrade what we currently have to fit everything that’s new as well as allow for future growth and change?
Pain points:
Goals:
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Pain points:
- No clear homepage
- Too tech-bro-ish and cold
- Lack of organization and strategy
Goals:
- Consolidate and organize features and pages, creating a designated homepage and smarter navigation
- Bring back in the Loftie brand coziness
- Introduce new features that solidifies the app as its own product
- Standardization of components and layout
