Samantha Chun


Samantha Chun is a Korean American graphic designer based in New York City, originally from Southern California.

She studied at Parsons School of Design, recieving a BFA in Communication Design and currently works as the Design Director at Loftie.

Samantha Chun


Samantha Chun is a Korean American graphic designer based in New York City, originally from Southern California.

She studied at Parsons School of Design, recieving a BFA in Communication Design and currently works as the Design Director at Loftie.

Loftie / Product Design

Loftie App Redesign

Loftie has grown and progressed past its app with new devices, features, and a larger audience. How can we upgrade what we currently have to fit everything that’s new as well as allow for future growth and change?

Pain points:
  • No clear homepage
  • Too tech-bro-ish and cold
  • Lack of organization and strategy

Goals:
  • Consolidate and organize features and pages, creating a designated homepage and smarter navigation
  • Bring back in the Loftie brand coziness
  • Introduce new features that solidifies the app as its own product
  • Standardization of components and layout